Our story.

An internet search for 'Welsh t-shirt' sparked an idea. The results that came back were either red or green, with a sheep or rugby ball splashed across the chest.

Clichéd.

Stereotypical.

Lazy.

It was time for something different.

Something different. Something cool.

Every Cool Taffy t-shirt celebrates the people and the stories of Wales.

Subtly.

Simply.

Differently.

Starting with the Cool Taffy logo. Inspired by the colours of the flag of St David. Instead of the more commonly used flag of Y Ddraig Goch.

"Everyone I know
is fervently proud
to be Welsh but
you try not to be
preachy about it." 
[ Gary Speed ]

Every t-shirt design tells a story.

A story of Wales and its history.

Not in a shouty way.

In a whisper.

You only know if you know. If you know the story, you get the t-shirt. Like our first ever design. The Gelert. Inspired by the tale of Prince Llywelyn's faithful hound.

Which is why Cool Taffy isn't for everyone.

It's only for the few.

And we're cool with that.